Coyote Con

SMSU Esports Center

Role

Lead Graphic Designer

Tools

Adobe Illustrator, InDesign

About

Coyote Con is an annual e-sports summit hosted by the CSUSB E-Sports Affinity Center, bringing together gamers, students, families, and community members to celebrate their shared passion for video games and gaming culture. The event features tournaments, panels, vendors, and interactive activities open to all ages. Over 500 attendees.

Design responsibilities included collaboration in developing the event’s visual identity and producing a variety of promotional materials such as posters, social media graphics, digital signage, and on-site directional assets. The aesthetic combined vibrant, gaming-inspired visuals with accessible layout design to engage a broad audience. Assets were adapted for both print and digital platforms, maintaining consistency and excitement across all touchpoints.