CSUSB SMSU North Directory Maps Redesign

Client: Cal State San Bernardino SMSU

Role

Lead Marketing Coordinator, UI/UX Designer

Tools

Adobe Illustrator

About

Redesigned the directory maps for the CSUSB SMSU North Building by repurposing existing map and icon assets, enhancing layout clarity for improved visibility, and strategically integrating social media links to boost user engagement.

The original directory maps had served the campus for several years but needed updates to reflect current room configurations and improve overall readability. I was tasked with modernizing the layout and creating a flexible design system for future updates.

Goal

To redesign the map for improved visual clarity and wayfinding, enhance user engagement by incorporating social media links, and deliver editable design files for long-term usability by professional staff.

Design Challenges
  • Helping users understand where they are and where to go.
  • Each floor has a unique layout or orientation, it’s difficult to keep spatial consistency.
  • Ensuring the map communicates critical details at a glance.
  • Prioritizing essential elements without overcrowding the map.
Solutions
  • Audited existing assets (map and icons) and identified key layout issues affecting visibility and user navigation.
  • Repurposed and optimized visuals, adjusting scale, spacing, and hierarchy to make the map easier to read at a glance.
  • Integrated CSUSB SMSU social media handles into the map design to encourage engagement and align with the building’s digital outreach.
  • Delivered a fully editable file in standard formats (AI/PDF), ensuring future designers could quickly update floorplan changes or event information without starting from scratch.